The Origins of Brazilian Waxing
As the name implies, Brazilian waxing originated in Brazil, where women sought smoother skin to confidently wear the rising trend of thong bikinis. The technique gained widespread popularity in the U.S. after the opening of J. Sisters International Salon in Manhattan in 1987. Founded by seven Brazilian sisters — Jocely, Jonice, Joyce, Janea, Jussara, Juracy, and Judseia Padilha — the salon introduced Brazilian waxing to a broader American audience, quickly making it a go-to service for intimate hair removal.
However, the practice of waxing the genital area is far from new. Hair removal has been part of beauty rituals for centuries in ancient civilizations such as Greece, Rome, Egypt, Arabia, Turkey, and Persia. Historically, these cultures used sugar-based waxes made with natural ingredients like lemon, laying the foundation for modern techniques like sugaring.
Today, Brazilian waxing is not just about aesthetics — it’s also about feeling confident, clean, and comfortable in your own skin.